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Elevator Speech Tip - Having a Clear Purpose For Your 30-Second Introduction
by Kevin Dervin
What is the purpose of an elevator speech? What are you trying to get accomplished with a 30-second introduction?
One way to think of an elevator speech is in terms of your response to the age-old question, "What do you do?" It just might be the most asked question you ever hear. It comes up in formal networking settings, at social events, job fairs, or even just meeting other parents at your kids' school.
It's particularly relevant in a variety of situations for small business owners, independent professionals, and job seekers.
An elevator speech should be a clear, concise, and compelling bit of communication to get across the essence of who you are and what you can do for someone. It's also commonly referred to as a 30-second introduction, an elevator pitch, or a 30-second commercial.
What you call it isn't as important as having a clear purpose for what you want to get accomplished with your introduction. The key is delivering a message that is relevant to your intended audience.
As it relates to small businesses and independent professionals, it's about grabbing attention from your best prospects. And, it's also important for gaining attention from business contacts, referral sources, and centers of influence that can lead you to potential clients.
In terms of job search, an effective introduction communicates who you are, what you're looking for and how you could benefit a company or organization. It's about highlighting what you bring to the table.
Your 30-second introduction should answer the question, "Why should I pay attention to you?" In other words, for the listener you're answering the un-asked question, "What's in it for me?"
When you can grab that kind of attention from your prospects or intended audience, it opens things up to begin a conversation. That's when you can explore if a relationship will develop.
So here's the important lesson here. Don't make your elevator speech about all about you and who you are and what your experiences are. You purpose should be to grab attention from your prospects. And you stand a better chance of doing that by focusing on what they might need help with from you.
Do you wish you knew how to grab more attention with your 30-second introduction or elevator speech?
About the Author
Then I invite you to check out 30SecondElevatorSpeech.com for a step-by-step interactive how-to program. And when you do, I'm going to give you a FREE bonus. It's a powerful one hour audio recording from a TeleSeminar we conducted called Fearless Networking, Secrets of the Highly Successful.
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