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Massage Membership Clubs, a Practitioner's Dream
by Lucas Wold
Your massage business isn't built on the occasional drop-in. You should have a collection of repeat clients that you expect to see on a regular basis. This list of clients is the key to the massage practice of your dreams.
What would it be like to pay your overhead, including rent and utilities, on the first of the month?It is entirely possible, and in fact much better for your clients, and you.
Start a membership club. Your clients have their credit cards billed membership dues on the first of the month. In return, they receive a collection of prepaid coupons for goods and services.
If the membership price is $29.97, for example, give them two fifteen dollar certificates, plus a ten dollar certificate for take-home spa products, plus coupons for referring friends. As well as any coupons from joint ventures.
The benefit is that you get to see them more often, because they aren't going to let their coupons go to waste.
Tout the benefits of membership in your monthly newsletter. (Don't have a monthly newsletter? Start one. Now!)
Offer members double the value of coupons that are found in the newsletter.
Give them a t-shirt when they sign up. Print your studio's name on it:
"Know why I look so relaxed? I'm a member of Jim's 4th street massage club!"
That is a walking, talking advertisement for your membership club as well as invaluable for attracting new clients. And then you can convert these new clients to members. And these members become an advertisement in turn. And on and on.
Build a phone script that sells callers on memberships.
Whenever someone calls to book an appointment, ask them if they're a massage club member. If they're not, offer them the membership discounts for the month if they sign up right then.
It stands to reason that the more often you can see your clients, the better their results will be, and the more money you'll make.
Everyone wins.
An added benefit of a membership club is for the re-sale value of your business. You need to have a guaranteed list of customers and accounts receivable. This is extremely important when selling your business to retire.
Retirement a long way off? Lenders look upon businesses that have guaranteed accounts coming in as much safer clients. This will allow you to leverage your assets in ways that grow your business.
In conclusion, there's absolutely no reason that you can't start a membership club today. So get to it!
Lucas Wold is an elite strength coach and speaker. When not coaching athletes, he provides educational, inspirational, and motivational talks to many different groups.
About the Author
His sports training website, where you can learn to build both a strong body and mind, is located at BeastAthletics.com
CAPACITIVE STEP-DOWN TRANSFORMER - Part 2
This video demonstrates how to create a step-down transformer using only capacitors and a bridge rectifier! NO INDUCTIVE TRANSFORMERS NECESSARY! In this case 120V AC is stepped down to about 30V DC and used to power a waterfuel cell.
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